World AIDS Day 2021 with AA Bronson and General Idea in collaboration with CIRCA
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AA Bronson and General Idea, VideoVirus, 2021, London, Piccadilly Lights rendering. Rendering © CIRCA
World AIDS Day 2021
AA Bronson and General Idea
Presented by CIRCA
Piccadilly Circus
London, W1
December 1 – 31, 2021
Watch now: an exclusive documentary on AA Bronson, General Idea, and VideoVirus from CIRCA

Launching World AIDS Day, 1 Dec 2021, CIRCA presents VideoVirus, a powerful new film by AA Bronson and General Idea. Reimagining their historic Imagevirus for a global audience, the artwork comes to life in a hypnotic video animation that virally transmits their activist message across billboards in London, Milan, New York, Seoul & Tokyo.

Throughout December, CIRCA is proud to partner with UNAIDS and Terrence Higgins Trust to mark 40 years since the disease was first recorded in 1981. A new work by AA Bronson, the sole surviving member of the General Idea art group, draws inspiration from the viral intentions of Imagevirus, which in the mid-1980s spread consciousness of the epidemic by reappropriating Robert Indiana's famous LOVE logo, virally transmitting the AIDS symbol through cities in the form of paintings, sculptures, videos, posters, and exhibitions.

From Imagevirus’ original intention of rendering visible an ignored crisis, today’s VideoVirus colorfully heralds our progress toward the eradication of AIDS, with CIRCA’s global presentation amplifying the commitment by international health organizations to achieve zero new HIV transmissions by 2030.

Artist, healer and curator AA Bronson explains: "General Idea first developed the concept of viral images in the early 1970s. In the mid-80s that work became prophetically and tragically true, with the appearance of the HIV virus. In 1987 we exhibited our first AIDS painting and papered lower Manhattan with AIDS posters in the hope of making the image indeed viral. Thirty-five years later, and marking the 40th anniversary of AIDS first being recorded, I am honoured to join the CIRCA platform with this reimagined 'VideoVirus.' General Idea's VideoVirus replicates the spread of HIV to the four corners of the world; it expands General Idea's signature theme of ‘image as virus’ for a global audience."

General Idea, a collaboration between AA Bronson, Felix Partz and Jorge Zontal, began in Toronto in 1969. The group’s transgressive concepts and provocative imagery challenged social power structures and traditional modes of artistic creation in ever-shifting ways until Partz and Zontal’s untimely deaths from AIDS-related causes in 1994.


This December, AA Bronson and General Idea have created two new #CIRCAECONOMY prints for CIRCA.

Available to purchase exclusively on the CIRCA.ART website, proceeds from both sales will support the #CIRCAECONOMY - a circular model that supports their free public art program and creates life-changing opportunities for the art & culture community.
AA Bronson and General Idea<br>

AA Bronson and General Idea

Great AIDS (Cadmium Red Light)
Hand-signed limited edition of 21 screenprints 40x40cm

AA Bronson and General Idea

AA Bronson and General Idea

AIDS (Cadmium Red Light)
Time-limited edition print - available until midnight 31st December 2021


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