Simon Fujiwara and Who the Bær in collaboration with CIRCA
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Simon Fujiwara
Hello Who?
Presented by CIRCA
Berlin, London, Los Angeles, Milan, Melbourne, New York, Seoul and Tokyo
April 1 – 30, 2022
Watch online at

In a new stop-motion animation by Simon Fujiwara, viewers are invited to follow Who the Bær - the cartoon protagonist - on their quest for identity and belonging. Curated by Sir Norman Rosenthal, Hello Who? will premiere April 1, 2022 on London’s Piccadilly Lights and broadcast everyday at 20:22 throughout the month across the CIRCA global network of screens in Berlin, London, Los Angeles, Milan, Melbourne, New York and Seoul.

Through a series of personal, provocative and political questions, (Who wrote history? Who wants love eternally? Who will stop the awful greed? Who needs a goddamn nap?) Who - as they are known - tries to make sense of the world and their place within it. Conceived during the first COVID-19 lockdown, when reality was flattened into content, Who the Bær holds up a mirror to the dominance of images in society and the influence they hold over how we see and understand ourselves.

Following Who the Bær’s debut at Fondazione Prada in 2021, and solo exhibitions at Kunstinstituut Melly, 2021 and Esther Schipper, 2022, Hello Who? will occupy digital billboard screens around the world in this next chapter commissioned by CIRCA. Interrupting the otherwise endless flow of advertisements, Fujiwara’s stop-motion work pauses the consumerist, image-based culture that it is calling into question.

Deconstructing identity, Who’s search for an authentic self encapsulates the CIRCA 2022 manifesto 'AND NOW WE BUILD WORLDS', creating a guide to everyone attempting to navigate what it means to be "real" in an image-saturated world.

Screening globally throughout April at various locations (click here for a map):
Limes, Kurfürstendamm, Berlin 20:22 CEST
Piccadilly Lights, London, 20:22 BST
Fed Square, Melbourne, 20:22 AEDT
Piazzale Cadorna, Milan 20:22 UTC
Pendry West Hollywood, Los Angeles, 20:22 PST
Times Square, New York, 20:22 EST
Coex, K-POP Square, Seoul 20:22 KST
Online via CIRCA.ART


Alongside the public art commission, Simon Fujiwara has created two new artworks in support of the #CIRCAECONOMY, available to purchase exclusively via CIRCA.ART.

Proceeds from both sales will support the #CIRCAECONOMY - a circular model that funds the CIRCA free public art programme and creates life-changing opportunities for the art & culture community.
Simon Fujiwara<br>

Simon Fujiwara

Who Wants Love, Peace and Prosperity?, 2022
Hand-signed limited edition
13 colour silkscreen print on Somerset paper
403 x 850 mm
Available here

© the artist
Simon Fujiwara<br>

Simon Fujiwara

Who is Who?, 2022
Time-limited edition
Giclèe print
198mm x 297mm
available until midnight April 30, 2022
Available here

© the artist

10785 BERLIN
Esther Schipper GmbH, Potsdamer Stra├če 87, 10785 Berlin